Roch PR developed compelling content to showcase the economic, social and community impacts of the work of the University of Kent and the Universities at Medway. The University of Kent is the UK’s European University, with more than 20,000 students based at campuses and centres in Canterbury, Medway, Tonbridge, Brussels, Paris, Rome and Athens. The Universities at Medway is a unique partnership which has brought together the University of Greenwich, the University of Kent, Canterbury Christ Church University and Mid-Kent College at a shared campus at Chatham Maritime.

We researched and identified stories that would demonstrate the impact of the institutions in an engaging way, with a focus on the human-interest stories that would gain greater traction with their key stakeholders. We developed a range of materials to communicate those impacts, including brochures, leaflets, infographics and videos.

Objectives

  • Deliver a suite of publications and videos to showcase the impact of the Universities work to key stakeholders
  • Drive traffic to the institutions’ websites and social media feeds
  • Content development

 

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