Roch PR delivers consumer public relations campaigns, supports crisis operations and delivers engaging events for DFDS in the UK. As the company’s retained agency, we support the in-house PR and marketing team with external relations for its routes from Dover, Newhaven, and Newcastle. One of Europe’s leading ferry operators, DFDS has a pan-European network of passenger and freight routes.

Our work includes identifying proactive media opportunities to help promote the company’s services; assisting with delivery of the strategic PR plan; developing, managing and hosting media events including press trips; assisting with television and film projects; providing crisis communications counsel and operating an out of hours press office function; delivering media training for senior company spokespeople; identifying and managing awards opportunities; and supporting the delivery of the company’s CSR programme.

Objectives

  • Raise awareness of the DFDS brand
  • Deliver creative PR campaigns and effective media outreach to increase the quality and volume of media coverage achieved
  • Proactively manage issues to protect brand reputation
  • Assist with crisis communications management and ensure senior leadership are media trained
  • Generate interest in the brand to help drive web traffic and conversion
  • Provide out-of-hours on-call cover for media
  • Identify awards opportunities to showcase DFDS as an industry leader

Services

  • Strategic and tactical PR
  • Corporate communications, including media relations and reputation management
  • Crisis communications counsel
  • Brand awareness
  • PR and media training
  • Content development
  • Product launches and events
  • Awards entries

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