Roch PR worked in-house with start-up property firm, The Arch Company, to create a new PR function to support the company’s aim to raise awareness of its work and protect its reputation. The company is the UK’s largest small business landlord, with an estate of more than 5,200 properties in England and Wales. The Arch Company was set up by joint venture partners Telereal Trillium and Blackstone Property Partners following their purchase of Network Rail’s property estate.

We were embedded within the company’s Corporate Affairs team to establish a media and communications function. Our work included developing a strategic PR plan to shape the organisation’s activity during its first 12 months; procuring the resources that the new function required, including recruiting communications staff, sourcing training and media platforms, and bringing in agency support. We established crisis communications procedures, created and delivered a content plan, ran the company’s press office function, developed the media plan for the launch of the company’s Tenants Charter, and worked with the community engagement manager to develop and deliver a CSR programme.

Objectives

  • Establish an effective and fully-resourced PR function
  • Contribute to the development of The Arch Company brand, including mission, vision and values
  • Develop and deliver a strategic media and communications plan for delivery in 2019/20 to raise awareness of The Arch Company and its work
  • Establish crisis communications procedures and ensure senior leadership are fully media trained
  • Successfully launch and engage external audiences with the company’s new Tenants Charter
  • Provide day-to-day in-house PR support including 24/7 on-call cover for media
  • Establish a social media presence and deliver a creative content plan

Services

  • Corporate communications support with team member embedded in the client organisation
  • PR and social media strategy development and planning
  • Crisis communications counsel
  • Brand awareness
  • Media relations and reputation management
  • Content development

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